Towards new generation learning and awareness raising

Oct 17, 2022

FH Europe is thrilled to officially partner with MEDizzy, the fastest growing global medical learning community. In its quest to raise awareness and educate about FH and other serious inherited lipid conditions, FH Europe’s choice to connect with a young and a dynamic community of healthcare professional and medical students is clear.

For over a quarter of a century the lack of awareness and knowledge about FH among clinicians and general public were named as key factors for extremely low detection rate, delayed diagnosis and very low adherence to treatment in patients. FH Europe, driven by the urgency to change this grim reality is now keen to explore new opportunity and solutions at scale, employing innovation and speed. MEDizzy, using modern channels of communication, leveraging social media, one powerful app and international topic influencers seems to be the right partner.  With 12 million healthcare professionals’ reach in 123 countries globally combined with the patient experience and the scientific and medical expertise we hope to drive about the change when it comes to familiar hyperlipidaemias as a family of conditions.

“FH Europe and MEDizzy have already a proven record of successful projects. Among them the FH Awareness campaign in 2020 when in partnership with the European Atherosclerosis Society we launched an interactive educational survey on FH. The outcomes were staggering. The knowledge gaps and educational needs prompted us to work together. Jointly, we take up a strategic collaboration to bring awareness and educational events to another level. We aim to use the vast experience and network of both organizations to present a new approach to patient and professional education.” – said Magdalena Daccord, FH Europe.

“FH made easy”, the FH Awareness Day Quiz in 2020 was the first, initially a pilot project. With 5 basic questions varying from What does FH stand for? to What is the most common gene mutation causing FH? It reached 111,490 young generation healthcare professionals gathered in MEDizzy network multiple online channels.  The Campaign was run for 10 days and culminated on September 24, the FH Awareness Day. Close to 25k participants took part in the quiz and over 90 000 answers were given, of which less than 50% (48.1%) were correct. On the positive note, explanations to each question had 362,594 views. In addition, the campaign survey drove traffic to the FH Europe website with over 1000 visits in 10 days.

“MEDizzy is a cutting-edge Education Platform that reaches over 12 million young medical professionals from around the world. It creates an international community of current and future healthcare professionals to share experiences and deepen their knowledge through tens of thousands of questions and clinical cases available online. The ultimate mission of MEDizzy is to empower medical knowledge and share awareness in practical, simple to absorb form. Based on that principle we  cocreate, design and run educational and awareness programmes for both patients and HCPs together with various partners and institutions. We have successfully collaborated with noble initiatives supported by WHO including World Cancer Day, World Malaria Day and World Hypertension Day engaging hundreds of thousands of HCPs and patients worldwide.” added Adrian Fester, Co-Founder of MEDizzy.

Curious to know more about MEDizzy, visit their website

FH Europe is registered as a charity; Charity number 1170731, registered in England and Wales.

FH Europe is registered as a charity; Charity number 1170731, registered in England and Wales.

FH Europe is supported by an educational grant from Amgen Limited, Sanofi, Regeneron, Akcea Therapeutics Inc. and Amryt
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